Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
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Ideas are easy. Execution is everything.
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Ideas are easy. Execution is everything.
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OKRs. Short for Objectives and Key Results.
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OKRs. Short for Objectives and Key Results.
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defined OKRs: “A management methodology that helps to ensure that the company focuses efforts on the same important issues throughout the organization.”
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defined OKRs: “A management methodology that helps to ensure that the company focuses efforts on the same important issues throughout the organization.”
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An OBJECTIVE, I explained, is simply WHAT is to be achieved, no more and no less. By definition, objectives are significant, concrete, action oriented, and (ideally) inspirational. When properly designed and deployed, they’re a vaccine against fuzzy thinking—and fuzzy execution.
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An OBJECTIVE, I explained, is simply WHAT is to be achieved, no more and no less. By definition, objectives are significant, concrete, action oriented, and (ideally) inspirational. When properly designed and deployed, they’re a vaccine against fuzzy thinking—and fuzzy execution.
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KEY RESULTS benchmark and monitor HOW we get to the objective. Effective KRs are specific and time-bo...
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KEY RESULTS benchmark and monitor HOW we get to the objective. Effective KRs are specific and time-bo...
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Like any management system, OKRs may be executed well or badly;
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Like any management system, OKRs may be executed well or badly;
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First, said Edwin Locke, “hard goals” drive performance more effectively than easy goals. Second, specific hard goals “produce a higher level of output” than vaguely worded ones.
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First, said Edwin Locke, “hard goals” drive performance more effectively than easy goals. Second, specific hard goals “produce a higher level of output” than vaguely worded ones.
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More highly engaged work groups generate more profit and less attrition.
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More highly engaged work groups generate more profit and less attrition.
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But exactly how do you build engagement?
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But exactly how do you build engagement?
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no single factor has more impact than “clearly defined goals that are written down and shared freely. . . . Goals create alignment, clarity, and job satisfaction.”
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no single factor has more impact than “clearly defined goals that are written down and shared freely. . . . Goals create alignment, clarity, and job satisfaction.”
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Goals create alignment, clarity, and job ...
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Goals create alignment, clarity, and job ...
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Goal setting isn’t bulletproof: “When people have conflicting priorities or unclear, meaningless, or arbitrarily shifting goals, they become frustrated, cynical, and demotivated.” An effective goal management system—an OKR system—links goals to a team’s broader mission. It respects targets and deadlines while adapting to circumstances. It promotes feedback and celebrates wins, large and sma...
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Goal setting isn’t bulletproof: “When people have conflicting priorities or unclear, meaningless, or arbitrarily shifting goals, they become frustrated, cynical, and demotivated.” An effective goal management system—an OKR system—links goals to a team’s broader mission. It respects targets and deadlines while adapting to circumstances. It promotes feedback and celebrates wins, large and sma...
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An effective goal management system—an OKR system—links goals to a team’s broader mission. It respects targets and deadlines while adapting to circumstances. It promotes feedback and celebrates wins, large and small. Most important, it expands our l...
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An effective goal management system—an OKR system—links goals to a team’s broader mission. It respects targets and deadlines while adapting to circumstances. It promotes feedback and celebrates wins, large and small. Most important, it expands our l...
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book How Google Works,
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book How Google Works,
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companion website, whatmatters.com—is
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companion website, whatmatters.com—is
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Where OKRs take root, merit trumps seniority. Managers become coaches, mentors, and architects.
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Where OKRs take root, merit trumps seniority. Managers become coaches, mentors, and architects.
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Part One considers the system’s cardinal features and how it turns good ideas into superior execution and workplace satisfaction.
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Part One considers the system’s cardinal features and how it turns good ideas into superior execution and workplace satisfaction.
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Then come the four OKR “superpowers”: focus, align, track, and stretch.
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Then come the four OKR “superpowers”: focus, align, track, and stretch.
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Superpower #1—Focus and Commit t...
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Superpower #1—Focus and Commit t...
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Superpower #2—Align and Connect for Teamwork
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Superpower #2—Align and Connect for Teamwork
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Superpower #3—Track for Accountability
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Superpower #3—Track for Accountability
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Superpower #4—Stretch for Amazing
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Superpower #4—Stretch for Amazing
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CFRs (Conversation, Feedback, Recognition),
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CFRs (Conversation, Feedback, Recognition),
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Continuous Improvement
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Continuous Improvement
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The Importance of Culture
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The Importance of Culture
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