Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

by John Doerr

In 2017, for the sixth year in a row, Google ranked number one on Fortune magazine’s list of “Best Companies to Work For.”

Thanks to free lunches, espressos and massages?

As LinkedIn CEO Jeff Weiner likes to say, “When you are tired of saying it, people are starting to hear it.”

Ford Pinto

Wells Fargo,

In God we trust; all others must bring data. —W. Edwards Deming

Big Rocks

A Better Metric

watch-time-optimized version

This is motivating producers to post longer, lower-quality videos

You need a culture that high-fives small and innovative ideas. —Jeff Bezos

Small?

Culture Change: The Lumeris Story

Selling Your Reds