Goal setting is more art than science. We weren’t just teaching people how to refine an objective or a measurable key result. We had a cultural agenda, as well. Why is transparency important? Why would you want people across other departments to know your goals? And why does what we’re doing matter? What is true accountability? What’s the difference between accountability with respect (for others’ failings) and accountability with vulnerability (for our own)? How can OKRs help managers “get work done through others”? (That’s a big factor for scalability in a growing company.) How do we engage
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