Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

by John Doerr

OKRs are big, not incremental—we don’t expect to hit all of them. (If we do, we’re not setting them aggressively enough.) We grade them with a color scale to measure how well we did: 0.0–0.3 is red 0.4–0.6 is yellow 0.7–1.0 is green