Over its long history, by tech standards, Intuit has survived one competitive threat after the next by staying a step ahead. Most recently, it sold Quicken and reconstructed QuickBooks Online as an open platform. Subscriptions soared by 49 percent. “Whenever Intuit makes a wrong turn,” UBS analyst Brent Thill told The New York Times, “they quickly get off the gravel and back onto the blacktop. That’s why the company has done so well for such a long time.”
