For example: To this day, one of our most requested features is a repeated message. Say a teacher wants to remind a fifth-grade class to bring the novel they’re reading to school—and keep reminding them every Monday morning without resending. That’s a classic “delight” feature, but was it worth the engineering time to make it a top-line priority? Would it move the needle for user engagement? When our answer was no, we decided to shelve it—a tough call for a teacher-centric organization. Without our new goal-setting discipline and focus, we might not have held our ground.
