Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

by John Doerr

freedom to fail, they release our most creative, ambitious

“we tend to be exactly the opposite. It almost doesn’t matter what you know. It’s what you can do with whatever you know or can acquire and actually accomplish [that] tends to be valued here.” Hence the company’s slogan: “Intel delivers.”

To establish a sense of urgency and set in motion critical, corporate-wide decisions and action plans to address a life-threatening competitive challenge.