Nathan Brewster

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Research suggests that making measured headway can be more incentivizing than public recognition, monetary inducements, or even achieving the goal itself. Daniel Pink, the author of Drive, agrees: “The single greatest motivator is ‘making progress in one’s work.’ The days that people make progress are the days they feel most motivated and engaged.”
Nathan Brewster
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Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
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