Is there a downside to OKRs? Well, if you read them incorrectly, I suppose you could get too organized. ONE mustn’t get institutional; we need to stay disruptive. I’m always scared that we’re going to go corporate and try to beat every quarterly goal. We needed John to remind us, “If everything’s at green, you failed.” That was counterintuitive for a lot of people, especially now that we’re financed up and have the best and the brightest working here. But John kept saying, “More red!” He was right. We needed more big ambitions because that’s what we’re good at. We’re less good at the
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