But if a dozen of your calls lasted several hours apiece and resulted in eight new customers, you might give yourself a perfect
Here is quality key result that counters the quantity key result. You're grading both. If your results were 50 calls with 20% conversion then 35/50 for quantity and 8/7 or perfect for quality (could also be a fixed quality of 10 converted for score of 0.8 as well)
