Steve harangued Bill forever to choose Apple and leave Google, but the Coach refused: “Steve, I’m not helping Google with their technology. I can’t even spell HTML. I’m just helping them be a better business every day.” When Steve persisted, the Coach said, “Don’t make me choose. You are not going to like the choice I’m going to make.” And Steve backed down because the Coach was his one true confidant. (He “kept Steve Jobs going,” as Eric Schmidt told Forbes. Bill was Steve’s “mentor, his friend. He was the protector, the inspiration. Steve trusted him more than he trusted anybody else.”)
