OKRs are basically simple, but you don’t master the process off the bat. Early on, we’d be off by miles in our company-level objectives, mostly on the way-too-ambitious side. We might set seven or eight of them when we had the capacity for two, at best. When John entered our lives, I was new to strategic planning. We probably should have eased into OKRs more slowly and not installed the whole system at once. But whatever our mistakes, I’d do it again in a heartbeat. OKRs helped Remind become a better-managed company, a company that executes.
