Barney

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We needed John to remind us, “If everything’s at green, you failed.” That was counterintuitive for a lot of people, especially now that we’re financed up and have the best and the brightest working here. But John kept saying, “More red!” He was right. We needed more big ambitions because that’s what we’re good at. We’re less good at the incremental stuff.
Barney
Bono got this right!
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
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