He said the decision making of his content team was data informed rather than data driven. When Netflix launched House of Cards, lots of attention was given to how Ted’s team had done such a deft job of mining Netflix viewership data: they concluded the show would be a good fit in part because because the show’s star was popular with viewers, as was another drama set in the halls of Washington power, The West Wing. In reality, while the data gave a great assist, a huge part of the decision to go with the show was that the remarkably talented David Fincher was developing it.
