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The difference between data and story is this: Data lists what happened; story expresses how and why it happened. Data compiles facts by quantity and frequency; story reveals the causalities behind and beneath those facts. Story eliminates irrelevancies, concentrates on dynamic change, and then reshapes factual subject matter into a structure that links events into chains of cause and effect, played out over time.
Storynomics: Story-Driven Marketing in the Post-Advertising World
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