Since the 1950s, Kodak had distributed test cards featuring a white woman and the phrase ‘Normal’ in order to calibrate their films. Jean-Luc Godard refused to use Kodak film on assignment in Mozambique in the seventies, claiming it was racist. But only when two of their biggest clients, the confectionary and furniture industries, complained that dark chocolate and dark chairs were difficult to photograph did the company address the need to image dark bodies.
