In Hollywood, studios run their scripts through the neural networks of a company called Epagogix, a system trained on the unstated preferences of millions of moviegoers developed over decades in order to predict which lines will push the right – meaning the most lucrative – emotional buttons.43 Their algorithmic engines are enhanced with data from Netflix, Hulu, YouTube and others, whose access to the minute-by-minute preferences of millions of video watchers, combined with an obsessive focus on the acquisition and segmentation of data, provides them with a level of cognitive insight undreamed
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