In London in 2016, workers for UberEats, Uber’s food delivery service, succeeded in challenging their own employment conditions by deploying the logic of the app itself. In the face of new contracts that lowered wages and increased hours, many drivers wanted to fight back, but their hours and working practices – late nights and distributed routes – prevented them from organising effectively. A small group communicated in online forums in order to arrange a protest at the company’s office, but they knew they needed to gather more colleagues in order to get their message across. So, on the day
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