Radio DJs and news anchors once filled their broadcasts with newspaper headlines; today they repeat what they read online—certain blogs more than others. Stories from blogs also filter into real conversations and rumors that spread from person to person through word of mouth. In short, blogs are vehicles from which mass media reporters—and your most chatty and “informed” friends—discover and borrow the news. This hidden cycle gives birth to the memes that become our cultural references, the budding stars who become our celebrities, the thinkers who become our gurus, and the news that becomes
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