Think about how we consume content online. It is not by subscription. The only viable subscription method for blogs, RSS, is long dead. Just look at the top referring sources of traffic to major websites and blogs. Cumulatively, these referring sources almost always account for more visitors than the site’s direct traffic (i.e., people who typed in the URL). Though it varies from site to site, the biggest sources of traffic are, usually, in varying order: Google, Facebook, Twitter. The viewers were sent directly to a specific article for a disposable purpose: They’re not subscribers; they are
...more
