People don’t read one blog. They read a constant assortment of many blogs, and so there is little incentive to build trust.
Discoverability of new articles is another problem. Earlier RSS feeds allowed readers to subscribe to their favourite websites and passively get updates about new articles. With aggregator platforms like Reddit, HackerNews and Facebook, this is no longer the need and readers find it more convenient to let these aggregators decide the content and their updates for them.
