The processes that make someone a desirable role model include: - Vicarious reinforcement. You see the role model being reinforced in a manner that you can experience vicariously. - Similarity to the learner. You perceive that the role model has a key trait that makes him/her similar to you. - Social power. The role model has the power to reward (but does not necessarily do so). - Status envy. You envy the role model’s receipt of rewards from others.
