When a man is frightened, he literally stops thinking with his forebrain (that is, with the mind of a human being) and begins to think with the midbrain (that is, with the portion of his brain that is essentially indistinguishable from that of an animal), and in the mind of an animal it is the one who makes the loudest noise or puffs himself up the largest who will win. Posturing can be seen in the plumed helmets of the ancient Greeks and Romans, which allowed the bearer to appear taller and therefore fiercer to his foe, while the brilliantly shined armor made him seem broader and brighter.
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