To sponsors, media executives claim that just a few well-placed seconds can control how America will spend its hard-earned money. But to Congress and other watchdog agencies they argue that they are not responsible for causing viewers to change the way they will respond to any emotionally charged, potentially violent circumstance that they may subsequently find themselves in. This in spite of the fact that, as of 1994, there have been more than two hundred studies demonstrating the correlation between television and violence.[4]

