It is really not new or profound to point out that television executives have for years claimed that they are not capable of influencing our actions or changing behavior, but for decades America’s major corporations have paid them billions of dollars for a paltry few seconds or a minute to do just that. To sponsors, media executives claim that just a few well-placed seconds can control how America will spend its hard-earned money. But to Congress and other watchdog agencies they argue that they are not responsible for causing viewers to change the way they will respond to any emotionally
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