Ugly Is Only Skin-Deep: The Story of the Ads That Changed the World (Advertising History) (Volkswagen Beetle) (Volkswagen Ads) (Bill Bernbach) (DDB) (Creative Revolution)

by Dominik Imseng

The supernova of advertising was the campaign for the Volkswagen Beetle, created by Doyle Dane Bernbach in the 1960s. From that moment on, advertising became a different game. All of a sudden, creativity in marketing and communications could not only seduce people in an intelligent way, but also move them and have an impact on society, art, music, design and everything else.