Ugly Is Only Skin-Deep: The Story of the Ads That Changed the World (Advertising History) (Volkswagen Beetle) (Volkswagen Ads) (Bill Bernbach) (DDB) (Creative Revolution)

by Dominik Imseng

What a proof for the power of creativity: a car designed for the masses becomes a symbol of the critique of mass society; a car designed for the Nazis becomes the preferred automobile of the Peace Generation.