Ugly Is Only Skin-Deep: The Story of the Ads That Changed the World (Advertising History) (Volkswagen Beetle) (Volkswagen Ads) (Bill Bernbach) (DDB) (Creative Revolution)

by Dominik Imseng

“We think we will never know as much about a product as a client. After all, he sleeps and breathes his product. By the same token, we firmly believe that he can’t know as much about advertising. Because we live and breathe that all day long.”