Ugly Is Only Skin-Deep: The Story of the Ads That Changed the World (Advertising History) (Volkswagen Beetle) (Volkswagen Ads) (Bill Bernbach) (DDB) (Creative Revolution)

by Dominik Imseng

“If you look at a commercial and fall in love with the brilliance of it, try taking the product out of it. If you still love the commercial, it’s no good. Don’t make your commercial interesting; make your product interesting.”8