Ugly Is Only Skin-Deep: The Story of the Ads That Changed the World (Advertising History) (Volkswagen Beetle) (Volkswagen Ads) (Bill Bernbach) (DDB) (Creative Revolution)

by Dominik Imseng

Just say as skillfully as you can … what it really is that you are selling, what is good about it and why somebody should buy it instead of what they are buying now,”