Ugly Is Only Skin-Deep: The Story of the Ads That Changed the World (Advertising History) (Volkswagen Beetle) (Volkswagen Ads) (Bill Bernbach) (DDB) (Creative Revolution)

by Dominik Imseng

“Two people who respect each other sit in the same room for a length of time and arrive at a state of … free association, where the mention of one idea will lead to another idea, and then to another.”3