Ugly Is Only Skin-Deep: The Story of the Ads That Changed the World (Advertising History) (Volkswagen Beetle) (Volkswagen Ads) (Bill Bernbach) (DDB) (Creative Revolution)

by Dominik Imseng

“We would only present one campaign. Maybe that was cockiness on our part, but it seemed like faith in our work, we used to say, ‘Sorry, we’re not going to show you our wastebasket.’”