A start-up is, in Peter’s definition, “a small group of people that you’ve convinced of a truth that nobody else believes in.” This is a fitting definition of what has assembled here as well. More people would be added as time passed. Allies and enemies of enemies would be brought into the fold. But all of it would proceed from the shared belief of these three men that the destruction of Gawker might be possible. Now they had their first decision to make together: how.