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Zach Lykins
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The Elephant in the Brain: Hidden Motives in Everyday Life, by Kevin Simler

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That’s why the best signals—the most honest ones—are expensive.26 More precisely, they are differentially expensive: costly to produce, but even more costly to fake.
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The Elephant in the Brain: Hidden Motives in Everyday Life
The Elephant in the Brain: Hidden Motives in Everyday Life
by Kevin Simler
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