Zach Lykins

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In the broadest sense, there are at least two ways to use the danger of norms for comedic effect. The first is to feint across the norm boundary, but then retreat back to safety without actually violating it. The second way is to step across the boundary, violating the norm, and then to realize, like a child jumping into snow for the first time, “It’s safe over here! Wheee!”
The Elephant in the Brain: Hidden Motives in Everyday Life
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