Zach Lykins

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These two examples illustrate one of the most effective ways to rationalize, which is telling half-truths. In other words, we cherry-pick our most acceptable, prosocial reasons while concealing the uglier ones. Robin really does want to get his ideas out there, and Kevin really is a private person. But these two explanations aren’t the full story.
The Elephant in the Brain: Hidden Motives in Everyday Life
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