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Zach Lykins
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The Elephant in the Brain: Hidden Motives in Everyday Life, by Kevin Simler

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That’s why humans have at least two other tricks up our sleeves to incentivize good norm-following behavior: gossip and reputation.
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The Elephant in the Brain: Hidden Motives in Everyday Life
The Elephant in the Brain: Hidden Motives in Everyday Life
by Kevin Simler
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