Zach Lykins

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But the reason our egos need to be shielded—the reason we evolved to feel pain when our egos are threatened—is to help us maintain a positive social impression. We don’t personally benefit from misunderstanding our current state of health, but we benefit when others mistakenly believe we’re healthy. And the first step to convincing others is often to convince ourselves.
The Elephant in the Brain: Hidden Motives in Everyday Life
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