The Elephant in the Brain: Hidden Motives in Everyday Life

by Kevin Simler

An office full of software engineers soon morphed, under the flickering fluorescent lights, into a tribe of chattering primates. All-hands meetings, shared meals, and team outings became elaborate social grooming sessions. Interviews began to look like thinly veiled initiation rituals. The company logo took on the character of a tribal totem or religious symbol. But the biggest revelation from Boehm’s book concerned social status. Of course office workers, being primates, are constantly jockeying to keep or improve their position in the hierarchy, whether by dominance displays, squabbles over territory, or active confrontations. None of these behaviors is surprising to find in a species as social and political as ours. What’s interesting is how people obfuscate all this social competition by dressing it up in clinical business jargon. Richard doesn’t complain about Karen by saying, “She gets in my way”; he accuses her of “not caring enough about the customer.” Taboo topics like social status aren’t discussed openly, but are instead swaddled in euphemisms like “experience” or “seniority.” The point is, people don’t typically think or talk in terms of maximizing social status—or, in the case of medicine, showing conspicuous care. And yet we all instinctively act this way. In fact, we’re able to act quite skillfully and strategically, pursuing our self-interest without explicitly acknowledging it, even to ourselves.