Armand Cognetta

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What’s “missing” from the forager’s experience is nowhere to be found in the spoons themselves, as physical objects. The key facts, so relevant to modern consumers, are entirely extrinsic to the spoons. We know that aluminum is common and cheap, while silver is rare and precious. And we know that factory-made goods are available to everyone, while only the wealthy can afford one-of-a-kind goods handcrafted by loving artisans. Once these key facts are known, savvy consumers—those with refinement and taste—quickly learn to value everything about the silver spoon that differentiates it from its ...more
The Elephant in the Brain: Hidden Motives in Everyday Life
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