Liisa R

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Their conclusion is that we, humans, must self-deceive. Those who refuse to play such mind games will be at a game-theoretic disadvantage relative to others who play along. Thus we are often wise to ignore seemingly critical information and to believe easily refuted falsehoods—and then to prominently advertise our distorted thinking—because these are winning moves. As Trivers puts it, “We deceive ourselves the better to deceive others.”21
Liisa R
Those who deceive themselves and others are better off
The Elephant in the Brain: Hidden Motives in Everyday Life
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