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The Elephant in the Brain: Hidden Motives in Everyday Life, by Kevin Simler

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The hypothesis we’ve been considering is that lifestyle or image-based advertising influences us by way of the third-person effect, rather than (or in addition to) Pavlovian training.
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The Elephant in the Brain: Hidden Motives in Everyday Life
The Elephant in the Brain: Hidden Motives in Everyday Life
by Kevin Simler
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