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The Elephant in the Brain: Hidden Motives in Everyday Life, by Kevin Simler

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we ignore the elephant because doing so is strategic. Self-deception allows us to act selfishly without having to appear quite so selfish in front of others.
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The Elephant in the Brain: Hidden Motives in Everyday Life
The Elephant in the Brain: Hidden Motives in Everyday Life
by Kevin Simler
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