In their evaluations, subjects expressed concerns about the first two detergents and showed a distinct preference for the third. They said that the detergent in the yellow box was “too strong” and that it ruined their clothes. The detergent in the blue box, meanwhile, left their clothes looking dirty. The detergent in the third box (blue with yellow splashes), however, had a “fine” and “wonderful” effect on their delicate clothes.
