several people working for several months on a project to score prominent pundits on the accuracy of their predictions. The project was canceled, however, soon after results came back showing how depressingly inaccurate most pundits actually are. If consumers truly cared about pundit accuracy, there might well be more “exposés” like this—the better for us to find and pay attention to those rare pundits whose predictions tend to come true. Instead, we seem content with just the veneer of confidence and expertise, as long as our pundits are engaging, articulate, connected to us, and have
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Too true. People value pundits for style not accuracy
