If we, as a society, want more and better charity, we need to figure out how to make it more rewarding for individual donors. There are two broad approaches we can take—both of which, Robin and Kevin humbly acknowledge, are far easier said than done. One approach is to do a better job marketing the most effective charities. Given that donors use charities as ways to signal wealth, prosocial orientation, and compassion, anything that improves their value as a signal will encourage more donations. The other approach is to learn to celebrate the qualities that make someone an effective altruist.
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