Their time may be worth a hundred times the standard hourly rates for kitchen workers or delivery drivers. For every hour they spend serving soup, they could have donated an hour’s salary to pay for somebody else to serve soup for two weeks.17 These behaviors don’t make sense if we try to explain charity-related behaviors as an attempt to maximize ROD. Something else is going on—but what, exactly? What might we be trying to accomplish with our generosity, if not helping others as efficiently as possible? Are we simply failing in our goals, or do we have other motives?
