Jason

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Often charities bracket donations into tiers and advertise only which tier a given donor falls into (rather than an exact dollar amount). For example, someone who gives between $500 and $999 might be called a “friend” or “silver sponsor,” while someone who gives between $1,000 and $1,999 might be called a “patron” or “gold sponsor.” If you donate $900, then, you’ll earn the same label as someone who donates only $500. Not surprisingly, the vast majority of donations to such campaigns fall exactly at the lower end of each tier.30 Put another way: very few people give more than they’ll be ...more
The Elephant in the Brain: Hidden Motives in Everyday Life
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