Another promising strategy is to put ourselves in situations where our hidden motives better align with our ideal motives. For example, if we want to express sincere yet accurate beliefs, we might get into the habit of betting on our beliefs. Or, for charity, we might join the effective altruism movement, in order to surround ourselves with people who will judge our charitable giving more by its effects than by superficial appearances. Incentives are like the wind: we can choose to row or tack against it, but it’s better if we can arrange to have the wind at our backs (see Box 18.).
