Jason

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In recent years, psychologists—especially those who focus on evolutionary reasoning—have developed a more satisfying explanation for why we deceive ourselves. Where the Old School saw self-deception as primarily inward-facing, defensive, and (like the general editing the map) largely self-defeating, the New School sees it as primarily outward-facing, manipulative, and ultimately self-serving.
The Elephant in the Brain: Hidden Motives in Everyday Life
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